Privacy Policy
Effective Date: 03/27/2025

At Tru Automotive, we are committed to protecting your privacy. This Privacy Policy outlines how we collect, use, and protect your personal information when you interact with us through our website, CRM, email, SMS, or other platforms.

1. Information We Collect

We may collect the following types of personal information:

  • Name, phone number, and email address

  • Vehicle year, make, model, and service history

  • Contact preferences and communication records

  • Any other info you submit via website forms, appointment requests, or service inquiries

  • No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

2. How We Use Your Information

We use the information we collect to:

  • Schedule and manage service appointments

  • Send appointment reminders, service updates, and promotional messages

  • Deliver marketing via SMS and email

  • Improve customer service and personalize your experience

  • Maintain internal records in our CRM system

3. SMS & Email Communication

By submitting your phone number and/or email through our website or forms, you consent to receive:

  • Automated appointment reminders

  • Promotional and service-related messages

SMS Messages:

  • Message frequency may vary

  • Message & data rates may apply

  • Reply STOP to unsubscribe or HELP for assistance

  • Consent is not a condition of purchase

  • Message and data rates may apply for messages sent to you from us and to us from you. Message frequency varies by user. You will receive 20 messages per month. For questions about your text or data plan, contact your mobile carrier.

Email Messages:

  • You may unsubscribe at any time by clicking the "unsubscribe" link at the bottom of our emails

4. How We Protect Your Information

We implement industry-standard security measures to safeguard your data and prevent unauthorized access or disclosure. We follow industry standards and legal regulations to protect your data and ensure transparency. This privacy policy complies with CTIA guidelines and applicable SMS marketing laws.

5. Sharing Your Information

We do not sell your personal information. We may share it with:

  • Trusted third-party service providers (e.g., email, SMS, or CRM platforms)

  • These providers only access data as needed to perform services on our behalf

  • We do not sell your personal information. We may share it with trusted third-party service providers (e.g., email, SMS, or CRM platforms) only as necessary to perform services on our behalf, such as appointment reminders or customer communications.

    No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

6. Your Rights & Choices

You have the right to:

  • Opt out of SMS and/or email marketing at any time

  • Request access to or deletion of your data

  • Update or correct your contact information

To make any of these requests, contact us using the information below.

7. Third-Party Links

Our website may contain links to other sites. We are not responsible for the privacy practices of those sites. We encourage you to review their privacy policies separately.

8. Changes to This Policy

We may update this policy periodically. Any changes will be posted on this page with the updated effective date.

9. Contact Us

If you have questions or concerns about this privacy policy or your personal information, contact us:

Tru Automotive
📧 info@truautomotive.com
📍 930 W Mississippi ave Denver Co 80223
📞 (303) 954 - 8836